![]() He told them it wasn’t available commercially but, like many things in life, “If you tell them it’s not for sale, it becomes the thing they want more than anything else in the world.” He started licensing it to a few people and then realized he should finish it and release it properly. “Graphik was never intended for release, it was just the sans-serif that I wanted for myself.” But soon, clients were asking what font was on his PDFs and asking if it was available for use. Schwartz took his obsession and designed a “Swiss Style” typeface for himself which he started using for invoices and PDFs to clients. Typographics 2017 is using the Graphik type family, including the new Compact and Condensed widths that will be released later this year. These typefaces have a similar style and are of the same era as Helvetica, Univers, or Futura, but they don’t have the baggage associated with them.”Īlong with the Ohm type family, Graphik is being used as part of the design for the 2017 Typographics design festival, so we asked Schwartz about the history of the design. ![]() “Graphik came out of my love of the ‘B-List’ of European sans-serifs like Plak, Neuzeit Grotesk, Folio, and others. ![]() The inspiration for the typeface Graphik (pronounced “graphic” not “graph-eek”) started with an obsession with Swiss Modernism from graphic designer Christian Schwartz.
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